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Double Fish brand VI upgrade, click to view it!

February.14.2023



Double Fish brand VI upgrade

Let Xiaoyu take you to find out!



01-Antagonism and complementarity
philosophy of movement



Complementary Double Fish Orange and Deep Ocean Blue
blue table, orange ball
blue water, orange fish
Blue stands for stillness, orange stands for movement
blue for cold, orange for warm


02-Font design


The new logo facilitates the application in advertising
and packaging application collocation
Sharpened fonts with reduced slant
The character corners are closed to better match the design extension






According to the Chinese font system

Extended English font design


03-line design



smoother lines
Graphics are fuller


manuscript

Optimized





What changes is the design, what remains the same is the original intention
The new look of the future fish
Will continue to accompany you all!